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What does it really take to gain support for bold innovation? Our guest, Susan Lindner, CEO of Innovation Storytellers, shares that innovation needs an emotionally compelling story, not just a vision.
All too often, visionary ideas for innovation can stall out. Were the ideas “too early”? Not necessarily. Our guest, Susan Lindner, shares that developing and sharing the “right story” for the innovation with different audiences is just as important as vision. To illustrate this, she shares a real-world example of how emotionally compelling storytelling moved a bold innovation forward by being more engaging than presentations based solely upon facts and figures. We also discuss three immediately useful ideas for developing innovation stories that can to gain advocacy and wholehearted commitment at every level of the organization.
Susan is the founder and CEO of Innovation Storytellers, a leading innovation storytelling consulting firm. She’s a highly sought-after keynote speaker, workshop leader, messaging strategist, storytelling coach, and the world’s leading expert on innovation storytelling. Susan speaks at global conferences, consulates, and trade organizations, and has worked with C-level leaders and teams from over 60 countries at Fortune 100 companies on their innovation storytelling strategies.
Innovators need to paint a picture of the future that will show us how the innovation will make our lives fundamentally better – Susan Lindner
This week on Growth Igniters® Radio:
- Susan’s take on why innovation needs a story that creates advocacy at every level as much as it needs a vision
- Why Susan believes that genuine empathy is the foundation of innovation storytelling
- A real-world example of how storytelling moved innovation forward by being more engaging than facts and figures
- Three immediately useful ideas for creating advocacy through innovation storytelling
Resources for This Episode
- Learn more about Susan Lindner and Connect with her on LinkedIn
- Read Susan’s “Innovation Storytellers Blog“
- Find out more about Pam’s keynote “Break Orbit: Achieving Long-Term Growth in a Short-Term World”
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