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What does it take to stand out from the competition in a crowded marketplace? Our guest, Barry LaBov, provides unique answers. He is the multi-award-winning President and CEO of LaBov Marketing Communications and Training. His book, “The Power of Differentiation,” will be published on June 25, 2024.
In this week’s podcast, we revisit our 2023 conversation with him when he was writing his book. We discuss his mission to help brands and products stand out from the crowd, not just in customers’ eyes but also in the hearts and souls of employees and other key stakeholders. One of the ways he does this is by applying many of the lessons he learned from leading his successful band, “Mark Urgent,” in the 1980s. Their song “On a Night Like This” was featured on American Bandstand and reached the Billboard Charts.
Barry is a two-time Ernst & Young Entrepreneur of the Year and a member of the Entrepreneur of the Year Hall of Fame. His company has been honored with nearly 100 national and regional awards. Its list of blue-chip clients includes Harley-Davidson, The Macallan Scotch, UPS, and Audi, as well as small and midsized firms.
“If you want to differentiate your brand, do not confuse that with thinking you need to be superior. You need to be unique. — Barry LaBov
This week on Growth Igniters® Radio:
- A lesson Barry learned from leading his rock band band that applies to how you can differentiate your company
- How Barry’s company applies the concept of “jamming” to helping clients achieve unexpected levels of creativity and innovation
- How can leading with a “rock band” mindset help a company attract and retain high quality employees
- Three immediately useful ideas for leading your company like a rock band so you can distinguish yourself from the pack
Resources for This Episode:
- Learn more LABOV Marketing Communication and Training and connect with Barry on LinkedIn
- Visit barrylabov.com to find out more about Barry’s differentiation philosophy and his many published works
- Learn about Barry’s book, The Power of Differentiation: Win Hearts, Minds and Market Share on Amazon.com
- Download Barry’s free “bluepaper,” Defeat the Commodity Monster, and learn 6 key steps for discovering and promoting your company’s differentiation.
- Watch a clip of Dick Clark playing “On a Night Like This” on American Bandstand
- View the Mark Urgent MTV music video On a Night Like This
- Find out more about Pam’s keynote “Break Orbit: Achieving Long-Term Growth in a Short-Term World”
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